USAAS Renews Partnership with Xero Shoes

by Alyssa Jacobs, USA Artistic Swimming

COLORADO SPRINGS, Colo. - USA Artistic Swimming (USAAS) has renewed its partnership agreement with Xero Shoes as its official footwear partner. Over the course of the partnership that launched in 2020, Xero shoes has been providing USAAS athletes with innovative shoes that prove versatile for use on the pool  deck, for leisure wear and even designs made for aquatic wear. 

Xero Shoes’ lightweight footwear prides itself on minimalism and natural movement. Xero Shoes have sold hundreds of thousands of shoes, boots, and sandals to customers in 97 countries, ages 2-92, and have been worn by the USA Artistic Swimming senior national team at international competitions and domestic appearances. Their shoes can be worn on many surfaces for many activities and help support an active lifestyle. Xero Shoes’ mission to support a female-centric and growing sports organization through a partnership speaks to the company’s values. 

USAAS is continuing to grow as an organization, now accepting more athletes into the national team program in hopes of fostering an environment for future Olympic champions. The shoes and the partnership will help outfit the athletes so they can not only synchronize in the water but match outside of the pool.

Xero Shoes CEO and co-founder, Steven Sashen, is proud to continue the partnership: “We’re honored to help the incredible USAAS athletes, and grateful that they’re helping spread the word about the comfort and benefits of natural movement that Xero Shoes provide.

The Xero team has been incredible over the last two years. The brand and people match our culture very well. Their willingness to stand by us throughout the pandemic exemplified the We Move As One slogan and I am very happy to extend this partnership,” Adam Andrasko, USA Artistic Swimming’s CEO, said. 

Shop Xero's innovative footwear at the USA Artistic Swimming link HERE

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